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E-Glossary A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | | | RealAudio
RealAudio is a real-time audio broadcasting technology developed by RealNetworks (formerly know as Progressive Networks). Most audio on the Web is accomplished by playback of various audio (.wav, .snd, .au, .raw, etc.) or MIDI files. RealAudio allows for live broadcasts to occur on the Internet. RealAudio is available as a commercial application, which must be purchased, or as a free Netscape plug-in. For more information, visit RealNetwork’s web site at http://www.real.com/
real time
Text appearing on one's screen at the same time that it is being typed on another's computer. A good analogy would be live television as opposed to a taped show.
relationship marketing
Relationship marketing is currently used in traditional sales operations whereby a sales representative is assigned one or more customer accounts. A limitation with this arrangement is that small accounts with customers that do not purchase frequently enough are not worthwhile for the sales agent to devote his or her time, thus the small accounts are deprived of custom service. With electronic commerce, customer accounts, their preference profiles and sales history are kept in a database, thus allowing custom service with each and every transaction. Examples of this custom service include email notification of promotions for products a customer has purchased or is likely to purchase, and customized web pages based on the customer’s preference profile.
retail life cycle
Retailing goes through identifiable life cycles. There are four distinct stages: 1) introduction, 2) growth, 3) maturity, and 4) decline. One such area in the introduction stage is interactive electronic shopping. New competition enters the market during the introductory stage and a battle for market share ensues. New concepts are introduced and unfulfilled market niches position themselves. The growth stage is the stage when a market sees the most inclines. Superstores, off price outlets and warehouse clubs are in the growth stage slipping into maturity. During the maturity stage, market shares begin to level out and profits will begin to decline due to competitive attacks by new forms of marketing. Sears was our most prominent example of a decline stage in a retail market. Baskin and Robins hit a decline stage due to the "fat- free" diets while Braums rose to the occasion offering more variety as a "one-stop-shop" and added a "fat-free" yogurt to their menu.
RTFM
(Read The Fine Manual) people often use these initials when new users ask a question that is commonly answered in the FAQ’s (Frequently Asked Questions) section. |
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