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impressions
Advertising has begun to be sold on websites all over the WWW. It comes in the form of a banner (usually animated and flashing) which sits on the webpage much like an advertising banner is displayed at sporting arenas and stadiums. The spaces are usually sold in blocks of thousands of impressions. In this case, an impression is exactly the same as a hit. After purchasing an amount of impressions for your banner, you can be guaranteed that many people have hit the page containing your advertisement.
InfoScan
Scanner-based, sales-tracking service found in the consumer packaged goods industry. The system uses data from the stores the package was purchased from.
instititional advertising
A form of advertising designed to promote and enhance the company's image instead of a particular product.
institutional marketing
A form of advertising designed to enhance a company's image rather than promote a particular product. An overwhelming number of companies currently use the Web for this purpose.
integrated marketing
Is the use of sales & marketing decision support systems combined with relational databases in order to facilitate strategic and tactical planning, integration and implementation processes for product development, pricing, distribution, customer/prospect communications, sales contact, and sales/marketing reporting systems.
intramarketing
Is dedicated to integrate specialized solutions to increase the productivity of the companies using tools such as: networks of intranets, applications of automatization of sales, marketing research (AVM), electronic commerce, education and training in AVM, administration of the change and human development by means of PNL.
intranet
The Intranet is essentially a private Internet operating on a company's internal network. Intranets exploit the incredibly popular and low-cost Internet tools to gain strategic advantage over competitors, cut costs, and improve operational effectiveness. |
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