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E-Glossary A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | | |
database marketing
A computer based repository of information organized in such a way as to allow for efficient retrieval, manipulation and analysis in order to produce a product to be marketed
decryption
The act of making a secure file readable. Any procedure used in cryptography to convert ciphertext (encrypted data) into plaintext.
differential advantage
A set of unique features of a company and its products that are percieved by the market as significant and superior to the competition.
digital cash
A form of electronic currency that exists only in cyberspace. This type of currency has no real physical properties, but offers the ability to use real currency in an electronic format like that used on the World Wide Web. Some companies developing this form of currency are CyberCash and DigiCash. One bank offering this service is Mark Twain Bank. By sending them a check, the bank in turn will send you special software that will allow you to draw from your account with them to your hard drive. You may then use the funds to make purchases over the web. This type of payment system hopes to resolve the security problems related to the use of credit card numbers on the Internet.
digital signature
Digital signatures, like written signatures, are a method of authenticating the source of a document and/or its author. A common form of digital signatures are digital certificates, whereby the issuing company vouches for you and gives you a unique identification that can be verified by a merchant prior to accepting an order.
direct e-mail
Advertising over the internet that uses person-to-person communication through the mail rather than mass media. Advertising is sent via electronic mail and faxes.
direct mail
Advertising that uses person-to-person communication through the mail rather than mass media. Advertising is sent via fliers, letters, brochures, or reprints.
direct marketing
Techniques such as direct mail, catalogs or telemarketing that encourage the customer to order from home.
direct retailing
Form of nonstore retailing that occurs in a home setting, such as door-to-door sales, party plan selling, and electronic sales over the Web. Traditional forms of direct retailing have waned over the past decade or so, but Internet retailing stands to grow rapidly.
direct sales
This is a simple model that creates a web site to sell a narrow range of product's they do not manufacture directly to the consumer. |
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