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Why plastic vs paper?
Increases prepaid gift sales
Builds brand awareness
Keeps full cash value in store
Customers spend more
Boosts Loyalty Program usage
Easy to carry and use
Powerful promotional tool
Complete transaction reporting automates record-keeping
OR
Why have cards become so popular with consumers?
Cards have more perceived value than paper certificates or coupons
Gift Cards provide a personal gift without the giver having to select a specific item
A Card is a convenient way to participate in a loyalty program to receive rewards, discounts and incentives
Identifies the Cardholder as a valued customer
Easy to buy, easy to carry, easy to use, and easy to give

MARKET FACTS
The average value for gift cards is $50—up from $44 in the previous year
Nearly 90% of the top 200 national retailers have switched to gift cards
Most gift card recipients make more than one trip to the store to use up the value of their card
61% of customers spend more than the original value placed on the card

One out of every two in-store
purchases is made with an
electronic payment instrument.*
Gift Cards outsold paper
gift certificates $45 billion vs
$6 billion last year.**
* American Bankers Association
**The Nilson Report
Gift & Loyalty Card Packages

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