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Virtual Terminal [ Requires Merchant Location
Account ]
Virtual Terminal is a web-based
transaction processing & customer data-mining
solution.
It allows a merchant to process all of the same
transaction types on the web as they do with a
physical terminal—with one additional feature.
Demographic data can be entered for each
cardholder so that customer purchase activity can
be stored, “mined” and used to target
marketing offers to specific groups of customers.
This capability is especially useful for Reward
Card programs where linking card use with specific
customers is useful.
The Virtual Terminal option is
available only after a Merchant Location login.
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